QVC Happenings

Catherine Zeta-Jones Finds a Perfect Home for Her True Passion

Personalities Products

When Catherine Zeta-Jones launched her new line, Casa Zeta-Jones, on QVC, her parents were smiling proudly from the audience.

“Catherine’s mother said she was nervous and excited about her daughter’s debut on QVC,” said Ken O’Brien, Senior Vice President Global Brands Management and Buying, QVC. “This is something Catherine’s been wanting to do her whole life.”

Inspired by her great-grandmother and her mother, who were both seamstresses, Catherine began experimenting with home décor at a very young age. As she grew up touring with different theater companies throughout the U.K., Catherine would collect fabric and use it to create spaces on the road that felt like home.

Now, this Academy Award winning actress has turned her passion for design into a new line of bedding and bath products called Casa Zeta-Jones. At QVC, Catherine found the perfect home for launch — a place where she can share all the anecdotes behind her products and brand, live, with thousands of shoppers across multiple platforms.

“Catherine is so intimately involved in every aspect of her product, and it was important for her to be able to tell her story,” said O’Brien. “And there’s no better place for her to do that than QVC.”

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