Press Release

QVC and Brooke Shields Prove Fashion is Timeless

Personalities Products
January 11, 2018: Brooke Shields to Launch Apparel and Accessories Collection with QVC

WEST CHESTER, Pa. (January 11, 2018) – Chic fashion never goes out of style. Known for gracing red carpets and the pages of top lifestyle magazines, Brooke Shields has spent a lifetime being dressed by some of the world’s top fashion designers and stylists. Now, she is introducing her own line of contemporary wardrobe staples with Brooke Shields Timeless, an apparel and accessories line created especially for QVC®. Brooke is scheduled to present select items from the collection on Thursday, February 15 at 7 PM (ET), with the full collection launching on Wednesday, March 14 at 11 PM (ET).

“What we love most about working with Brooke is her dedication to helping women live better lives, which is something we are passionate about as well,” said Doug Howe, Chief Merchandising Officer for QVC. “Brooke’s line is sophisticated but approachable and is ideal for busy women who crave fashion that is not only chic and effortless, but a perfect mix of modern and timeless.”

Featuring an assortment of sophisticated separates, including classic button-ups, flowy blouses, tailored bottoms, flirty skirts, colorful scarves and contemporary fashion jewelry, it has never been easier to mix and match like a pro, creating personalized looks. With designs that effortlessly translate from day to night, this versatile collection is perfectly suited for every woman and any occasion.

“After years of being dressed by professionals, I walked into my closet one day and realized I had lost sight of my own personal style,” said Brooke Shields. “I am incredibly passionate about this collection because I have created pieces that are not only chic, but that take the guess-work out of getting ready each morning. I can’t wait to share this line with the QVC customer, and I truly hope it helps women look and feel their best each day.”

Items from the Brooke Shields Timeless collection are scheduled to be available beginning February 15 through, the QVC apps or by calling 800.345.1515.


QVC Media Relations
Tel: 484.701.1647

About QVC

QVC combines the best of retail, media and social to create the most engaging shopping experience, one that exceeds the expectations of everyone we touch by delivering the joy of discovery through the power of relationships. Every day, in nine countries and counting, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. Along the way, we connect with shoppers via live dialog, engaging stories, interesting personalities and award-winning customer service. Based in West Chester, Pa. and founded in 1986, QVC has more than 17,000 employees and has retail operations in the U.S., Japan, Germany, United Kingdom, Italy, France, and through a joint venture in China. Worldwide, QVC engages shoppers via 15 broadcast networks reaching more than 360 million homes, seven websites, and 195 social pages. Visit to learn more.

QVC is a wholly owned subsidiary of Liberty Interactive Corporation and is attributed to the QVC Group tracking stock (NASDAQ: QVCA, QVCB). Liberty’s QVC Group also includes zulily, a digital retailer obsessed with bringing customers special finds every day at incredible prices. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation since October 2015. zulily features an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more––for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. Launched in 2010, zulily is headquartered in Seattle. Among mass merchants, the combined QVC Group (including QVC and zulily) is the #3 mobile retailer in the U.S., the #8 mobile retailer globally, and the #4 ecommerce player in North America, according to Internet Retailer. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc. For more information on Liberty Interactive Corporation, visit


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