EllenTube’s “Fempire” Contestants Launch on QVC
From the time they were young, twin sisters and Brooklyn natives, Carlissa and Laken King, had a desire to provide a space where people of all backgrounds could learn from and celebrate diversity. They were in high school when they were looking through a stack of fashion magazines at the library and realized the images represented only one type of girl. They decided that in order to spark change in this space, they would need to start with early education and created their company Worldgirls, a collection of dolls that would diversify the market and allow young girls to see a reflection of themselves as they play.
“Those magazines showed such a narrow representation of the world in which we live,” said Laken. “Our hope with creating Worldgirls is that it helps children to fully love and celebrate one another, so they can join forces to change the world together.”
After making investments in their business, the King women were ready to increase sales. They caught the eye of mom boss, Ayesha Curry, when they sent dolls to her three kids and she invited them to be part of Ellen Digital Network’s, “Fempire”, a new original digital series hosted by Curry where she helps female entrepreneurs take their businesses to the next level. In the premiere episode, Curry surprises Carlissa and Laken with the news that Worldgirls would be sold on QVC.
“We were beyond excited and emotional when we heard we would be on QVC,” said Carlissa. “We know QVC has a huge, loyal customer base, so we were thankful to be given the QVC platform to bring Worldgirls to life, tell our story, and in turn, connect with the QVC customer.”
Following their experience on “Fempire”, the King sisters launched Worldgirls on qvc.com and on air, in 100 million homes, alongside QVC program host Kerstin Lindquist.
“Being on air was surreal – a whirlwind,” said Laken. “We were anxious, nervous, and excited and we hoped that everyone would feel our passion and fall in love with Worldgirls.”
Watch the King sisters in the full episode on Ellentube.com. The six-episode series will release a new episode every Wednesday.