Lands’ End Expands With QVC Through On-Air Launch of Inclusive Swimwear Favorites
April 22, 2022: Classic American lifestyle brand Lands’ End is now appearing live on-air on QVC, following a successful launch on QVC’s eCommerce platforms late last year. Last Friday’s on-air debut featured an inclusive collection of Lands’ End swimwear for women – from size 2 through 32 and spanning petite, regular and tall – priced the same across all sizes. The launch exceeded expectations. Lands’ End and QVC share a strong commitment to offering products that make all customers look and feel their best.
The expanded relationship between QVC and Lands’ End reflects Lands’ End’s focus on innovative collaborations with trusted allies that create a one-stop-shopping experience for customers to easily purchase Lands’ End’s best sellers.
“We’ve found our third-party platforms and collaborations are an effective way for Lands’ End to build relationships with existing brand fans and connect with new customers, reaching shoppers in channels they might be frequenting,” said Angie Rieger, Senior Vice President, International and Wholesale at Lands’ End. “It’s this customer excitement that has driven our unique, third-party approach to shopping Lands’ End and we see it as a clear differentiator for the brand.”
On QVC’s ecommerce platforms, Lands’ End ranks among customers’ most requested brands, with impressive customer engagement across QVC’s online shopping experience and social pages.
“Lands’ End has one of the most inclusive swimwear size ranges on the market – a synergy with QVC and the inspiration behind this spring’s on-air product focus,” said Rachel Ungaro, Vice President/General Merchandise Manager of Apparel for QVC US. “We look forward to seeing our customer’s continued response and the possibility of additional opportunities in the future.”
Lands’ End’s QVC on-air women’s swim offerings, as well as women’s and men’s seasonal spring and summer apparel will also be available at QVC.com. Lands’ End is a leading retailer of casual clothing, accessories, footwear and home products, with a passion for timeless style, quality, legendary service and real value.