Renown Beauty Site Byrdie Taps QVC for Livestream Video Shopping Series
June 18, 2021: Byrdie, one of the world’s largest beauty websites, and QVC, a world leader in video commerce, have teamed up to create “Byrdie Beauty Hour,” a livestream series on Facebook, YouTube, and QVC2 that introduces millions of Byrdie followers to the incredible selection of beauty products at QVC.
The new streaming show features specially curated products and editorial insights to help customers discover the best in beauty and skincare. Each episode brings together a QVC host and Leah Wyar, Byrdie’s General Manager (at right above), to discuss beauty brands in a relaxed, romanticized manner and answer audience questions in real time.
“The editors at Byrdie pick beauty products from our collections for each episode to offer viewers the perfect additions to their beauty routines,” said Bridget Love, General Merchandising Manager and VP, Beauty, QVC US and HSN. “We’re excited to introduce QVC as a beauty destination to Byrdie’s engaged followers, while also introducing our beauty fans to Byrdie.”
The show is livestreamed quarterly on QVC’s and Byrdie’s Facebook and YouTube pages, the QVC2 broadcast channel, and QVC’s website and mobile apps, and appears on the QVC and HSN streaming service on Roku, Amazon Fire TV, and LG. The show is promoted on Byrdie.com, with links to products on QVC.com so customers can easily shop the items seen on the show.
“Collaborations with credible and widely known external personalities like Leah Wyar help make us more relevant as a brand to new customers, while at the same time giving our existing customers some fresh and fun new content to enjoy,” said Annette Dunleavy, VP Performance Marketing, QVC US and HSN. “I am proud of the cross-functional collaboration that brought this new programming concept to life to help market our beauty assortment in a new way.”
Since 2013, Byrdie has been a trusted source for the latest beauty news, reviews, and more. Every day, Byrdie helps people find solutions to their beauty-related questions. The Byrdie team knows that beauty isn’t one-size-fits-all, but unique to every individual and deeply personal.
QVC offers hundreds of prestige and entrepreneurial beauty brands, from makeup to hair-styling tools to skin care and more. Beauty is one of QVC’s most important categories, reflecting the retailer’s track record of discovering and nurturing great new brands and trends, bringing new products and ideas to life, and helping extend and enhance established brands.
Visit QVC’s Facebook page or QVC.com to see the summer episode and product selection, which includes new and emerging favorites, as well as tried and true classics. The next episode will livestream on QVC’s and Byrdie’s YouTube and Facebook pages in the fall.