Press Release

QVC World-Wide Launch of the Lexie B2 Over-the-Counter Hearing Aids, Powered by Bose

October 13, 2022: The pioneers in live video product storytelling will debut the Lexie B2 on-air Thursday, October 13 at 2 p.m. ET

WEST CHESTER, Pa. QVC®, a leader in building brands through livestream video storytelling across multiple platforms, today announced the worldwide launch of the Lexie B2 rechargeable hearing aids Powered by Bose, available without a prescription in the U.S. Intended to amplify sound for individuals 18 years or older with perceived mild to moderate hearing impairment, the Lexie B2 hearing aids Powered by Bose are FDA-regulated, self-fitting hearing aids that can be tuned with results similar to those provided by an audiologist. Available on QVC from October 13-16, the Lexie B2 hearing aids Powered by Bose will ship free and are available for purchase with five payments on QVC’s Easy Pay® installment payment plan.

“QVC’s powerful live video commerce platform, with its unrivaled ability to tell the full story behind the product, is the perfect place for the worldwide launch of the Lexie B2 hearing aids Powered by Bose,” said Kristen Stevens, VP and GMM of Merchandising, QVC. “Our QVC customers have asked us for more products that provide functionality to help users live confidently and independently. Our launch of Lexie B2 hearing aids Powered by Bose is an important step towards fulfilling this need.”

A Photo of the Lexie B2 by Bose and an iPhone with the sound control app open


The Lexie B2 hearing aids Powered by Bose are rechargeable, receiver-in-canal hearing aids. The hearing aids include groundbreaking, self-fitting technology and customization, and pair with the Lexie app allowing wearers to adjust the devices to their hearing needs. Wearers can adjust treble and bass frequencies, and use the World Volume functionality to select between various environmental settings.

“We are so excited that thousands of more Americans will now have access to affordable, quality hearing aids thanks to QVC’s platform, furthering Lexie’s mission to make hearing healthcare available to everyone, everywhere,” says Nic Klopper, CEO and co-founder of Lexie Hearing. “In partnership with Bose, the Lexie B2 hearing aids deliver industry-leading Bose technology as well as world-class expert remote support from Lexie Hearing. I have no doubt that the QVC audience will benefit from what these rechargeable, self-fitting hearing aids have to offer.”


QVC Media Relations

About QVC, Inc.

QVC® is a world leader in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan and Italy. Worldwide, QVC reaches more than 200 million homes via 12 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and digital livestreaming TV. The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, websites, mobile apps and social pages. To learn more, visit, follow @QVC on Facebook, Instagram or Twitter, or follow QVC on Pinterest, YouTube or LinkedIn.

Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune 500 company that includes the Qurate Retail GroupSM portfolio of brands as well as other minority interests and green energy investments. Qurate Retail Group is the largest player in vCommerce and comprises seven leading retail brands – QVC, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. For more information, visit, follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn. QVC and Q are registered service marks of ER Marks, Inc.

About Lexie Hearing

Lexie Hearing, developed by hearX Group, is an innovative game-changer in the U.S. hearing aid market, on a mission to make better hearing affordable and accessible to everyone. The team at Lexie is passionately committed to helping people enjoy healthy hearing without having to spend thousands of dollars, recognizing that too many people do not wear hearing aids because they are so expensive. Lexie brings a great experience to customers with high-quality hearing aids, world-class customer support, and smart technology that gives customers control of their hearing experience.

hearX Group built a suite of smart digital solutions to detect, diagnose and treat hearing loss around the globe, using smart tech, artificial intelligence, and big data. hearX’s footprint has grown to reach 191 countries and more than 1.5 million people, globally, making cost-effective hearing accessible to those who need it most.


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