Page 10 - QVC 2017 CR Contribution Summary

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Cause Marketing Initiatives

One in eight UK women will develop breast cancer and, for 18 years, QVC UK has supported Breast Cancer Care. QVC UK
has raised over £6 million through bespoke products, customer donations, and staff fundraising all across the country.
QVC ran an extended campaign during August, September, and October 2017, which included specially designed and exclusive
jewelry pieces and celebrity-designed products, including the stunning Diamonique Breast Cancer Care Pin. At least 60% of the
purchase price of each piece sold was targeted for Breast Cancer Care. Customers also had the option of making a separate
£1 or £5 donation, with 100% of those donations going to Breast Cancer Care. The funds generated help promote early detection,
as well as provide breast cancer patients with information, treatment, and emotional support.

In addition to Giving Tuesday, QVC US had three other 2017 cause marketing initiatives: Beauty with Benefits, QVC Presents
FFANY Shoes on Sale, and Super Saturday Live.

For the past five years, QVC has teamed with CEW (Cosmetic Executive Women) for our Beauty with Benefits campaign. To date
we’ve generated over $6 million for Cancer and Careers, which helps provide support to people battling cancer.

Over the last 23 years, QVC and the Fashion Footwear Association of New York have teamed-up for QVC Presents FFANY Shoes
on Sale. just imagine: over 84,000 shoes. 139 different styles. All sold at half the manufacturer’s suggested retail price*. With a
minimum of 80% of each purchase price** benefitting breast cancer research and education, QVC Presents FFANY Shoes on
Sale generated more than $1.6 million in 2017, bringing our cumulative total to over $53 million.

Since 2007 QVC and Ovarian Cancer Research Fund Alliance (OCRFA) have fashioned QVC Presents
Super Saturday LIVE. In 2017 the two-day event that aired in late July included a dedicated broadcast,
various donated live hits, and Facebook Live from the Super Saturday fairgrounds. QVC’s designer charity sale
sold fashion, beauty, jewelry, accessories, and home items for half the manufacturer’s suggested
retail price* with 80% of each purchase price** benefiting OCRFA’s research grants and its
patient support programs. QVC Presents Super Saturday LIVE generated over $1.1 million
in 2017, and $11.5 million total since 2007.

*Based upon suppliers’ representations of the value. No sales may have been made at these prices.
**Purchase price excludes shipping, handling, and tax.