Page 11 - QVC 2017 CR Contribution Summary
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Cause Marketing Initiatives
zulily and Penguin Random House Interactive Book Fair
To help those impacted by Hurricanes Harvey, Irma, and Maria, zulily teamed up exclusively with Penguin Random House
to kick off National Family Literacy Month in November 2017 with its first-ever interactive book fair. Six sales events offered
a curated selection of children’s books, and each book purchase generated a donation from Penguin Random House to First Book,
a nonprofit social enterprise that provides new books and other essentials to children, teachers, students, and schools affected
by the Hurricanes.
zulily fans could also spark a Give One donation by way of a call-to-action in comments or social channel shares. These social
activations alone generated 1,341 donations. In the first two weeks 25,000 books were given. Because of zulily’s and Penguin
Random House’s initiative, 41,975 books were donated to First Book.