Page 11 - QVC 2017 CR Contribution Summary
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        Cause Marketing Initiatives


        zulily and Penguin Random House Interactive Book Fair
        To help those impacted by Hurricanes Harvey, Irma, and Maria, zulily teamed up exclusively with Penguin Random House
        to kick off National Family Literacy Month in November 2017 with its first-ever interactive book fair. Six sales events offered
        a curated selection of children’s books, and each book purchase generated a donation from Penguin Random House to First Book,
        a nonprofit social enterprise that provides new books and other essentials to children, teachers, students, and schools affected
        by the Hurricanes.


        zulily fans could also spark a Give One donation by way of a call-to-action in comments or social channel shares. These social
        activations alone generated 1,341 donations. In the first two weeks 25,000 books were given. Because of zulily’s and Penguin
        Random House’s initiative, 41,975 books were donated to First Book.
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