A recent event featuring pea-soup-colored bridesmaids’ dresses, awkward wedding toasts and plenty of laughter also marked a social media first for QVC.
On Tuesday, July 12, from 9-10 p.m., celebrity makeup artist and QVC vendor Mally Roncal joined QVC host Courtney Cason and thousands of beauty fans on QVC’s Facebook page for Qpoptm Live, an interactive talk show featuring live video from QVC’s West Chester, Pa., studios.
As Mally and Courtney discussed wedding mishaps and beauty tips live on video, fans guided the discussion by sharing their stories and questions via a steady stream of posts. As fans commented, they watched and heard Mally and Courtney reacting in real time – and some fans then commented on what Mally or Courtney said. Check it out on QVC’s Facebook page.
The Qpop Live experience was made possible by combining Facebook Live (a video sharing tool) with QVC’s deep expertise in using live video to engage shoppers around their passions.
“We wanted to engage as broad a viewership as possible and have them co-create the show with us,” Naomi Jacobs, QVC Social Media Manager. “We’re among the first to do this in the retail space.”
In the US alone, QVC has 31 different Facebook channels, between its two flagship pages – QVC and QVC Style – and its 29 host pages. Already, QVC has gone live on Facebook well over 150 times using the Facebook app. Qpop Live took this to a new level, using QVC’s extensive live production facilities and a team of about 20 to offer a fully produced, interactive talk show.
During Qpop Live, Courtney periodically reminded fans that they could buy Mally products on QVC.com. The goal of the event was to connect beauty fans with relevant content leveraging the power of Facebook. So far, thousands of beauty fans have viewed Qpop Live, and it continues to garner additional views, shares, likes and comments on QVC’s Facebook page. Qpop Live is an extension of QVC’s Qpop series on the QVC YouTube channel, featuring new videos with Courtney every Wednesday on the latest fashion trends, beauty tips and behind the scenes fun.
In addition to exploring future Qpop Live events on Facebook, Naomi said QVC will continue to “jump on” new social media platforms and tools as they emerge. “We’re a world leader in producing live video content,” she said. “We’re the only retailer than can move so quickly on social opportunities like Facebook Live. We’re innovating across all of the top social platforms.”