WEST CHESTER, Pa. – QVC®, world leader in live video commerce (“vCommerce”), announced today that it has collaborated with sought-after television fashion and lifestyle expert, celebrity red carpet correspondent, celebrated author, and acclaimed host of the “You Are Beautiful” podcast, Lawrence Zarian, to launch a new fashion collection, BEAUTIFUL by Lawrence Zarian, exclusively for QVC. The collection premieres on-air and on QVC.com on November 20.
Designed for and inspired by women of all ages, shapes, and sizes, BEAUTIFUL by Lawrence Zarian features separates, dresses, outerwear and accessories that empower women to be their own stylists and feel confident in what they wear. The new collection incorporates the extensive knowledge and expertise Lawrence has garnered from styling women for the past 30 years, truly listening to what they look for in the pieces they wear, and how the fashion they choose makes them FEEL. From putting together an everyday wear outfit, to dressing up for that special occasion, Lawrence inspires women to change the way they think about fashion and dress for what makes them feel truly beautiful. The first assortment in the collection features 15 items ranging in price from $40-$99. All apparel is available in inclusive sizing from XXS – 5X, with select styles offered in petite. Additional pieces are scheduled to launch in December and through 2024.
“Lawrence has been styling women for years and he understands the importance of classic, easy and effortless fashion that makes women feel stylish and confident,” said Rachel Ungaro, GMM and VP of Fashion Merchandising for QVC. “We can’t wait for our customers to be inspired by Lawrence and get all his tips and tricks for styling the perfect looks. We are so proud to introduce this collection that celebrates the beauty of women no matter their age, shape or size.”
QVC has a long commitment to customer inclusivity. Virtually from its launch, QVC has offered fashion in a wide range of sizes for all women. QVC’s interactive video commerce model provides an exceptional level of insight into customer trends and customer feedback to help drive the development and improvement of products and collections.
“I designed this special collection with every woman in mind, with the goal of creating pieces that will make women of all shapes and sizes look and feel beautiful every day,” said Zarian. “When the timeless classics of the 40s meet the fab, feminine freedom of the 70s, it reminds me of one word. Beautiful. I am so excited to share this collection with the world and I can’t think of a better home for it than QVC. They really take the time to listen to their customers’ needs and wants, and provide a truly unique platform to build and create authentic relationships. I’m so looking forward to connecting with our QVC audience and making them feel BEAUTIFUL.”
Join Lawrence Zarian as he launches his collection that combines classic Hollywood glam with chic feminine freedom, BEAUTIFUL by Lawrence Zarian. The collection is available now on QVC.com and premieres on-air Monday, November 20 at 4 p.m. EST with Lawrence Zarian.