WEST CHESTER, Pa. – QVC®, a premier fashion and accessories retailer and leader in video commerce and multiplatform shopping, today announced the launch of Gymwrap with creator Nicole Ari Parker and co-founder, fellow actor and husband Boris Kodjoe. A female-founded and Black-owned business, Gymwrap Created by Nicole Ari Parker offers a complete head-to-toe activewear line tailored to the needs of women with an on-the-go lifestyle. The performance wear line features new styles created especially for QVC and is now available to shop on QVC.com and across all QVC platforms. Nicole and Boris will also make their live on-air QVC debut February 24 at 9 a.m. EST. QVC is part of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP).
“At QVC, we champion the needs of women by offering curated collections and products relevant to their lives. That’s why we jumped at the opportunity to work with Nicole Ari Parker and Boris Kodjoe on exclusive new Gymwrap styles for our customers,” said Rachel Ungaro, GMM and VP of Fashion Merchandising for QVC. “Nicole understood first-hand the struggles women face when protecting their hair while exercising, which inspired her to create Gymwrap. The Gymwrap collection at QVC is a refreshing take on today’s many activewear brands and is a welcome addition to our category mix that’s both affordable and size inclusive.”
After the success of launching Gymwrap headbands in 2011, Nicole and Boris knew they needed to grow their line to keep women feeling comfortable, confident and relaxed which led them to expand Gymwrap’s product offering from head-to-toe. The vibrant Gymwrap collection features the original Gymwrap headbands available in new patterns and colors, T-shirts, tank tops, leggings, jackets and joggers. Ranging in price from $22 – $54, the entire line is made from performance fabrics that can keep up with a woman’s changing daily routine, whether she’s working out or winding down.
“Creating the activewear line for QVC gives us access to an incredible community and platform to help inspire women in taking that first step towards achieving their goals and making dreams come true,” said Nicole Ari Parker, Gymwrap Creator and Founder. Husband and Gymwrap Co-Founder Boris Kodjoe added “we are a passionate unit in the Gymwrap family and the line we have created exclusively for QVC shows just how much we want to inspire others to strive for greatness, personally and physically.”
Nicole Ari Parker is best known for her role as Lisa Todd Wexley on HBO Max’s “And Just Like That.” Her husband, Boris Kodjoe, is also an actor known for his role as Robert Sullivan on ABC’s “Station 19.” Together, they founded the Kodjoe Family Foundation supporting global health and wellness initiatives in multicultural communities.