WEST CHESTER, Pa. September 21, 2023 – QVC® and the Housewares Charity Foundation, the philanthropic arm of the home and housewares industry, have again joined forces to present Living for Giving, a cross-platform shopping event to support Feeding America®. The third annual Living for Giving event, which is now live on QVC.com, provides customers a meaningful opportunity to give back. While shopping eligible national name brand houseware products at discounted prices1, 70%2 of the purchase price will go towards supporting the Feeding America network of food banks. All merchandise featured has been donated.
“As the holiday season approaches, organizations that feed the hungry need help more than ever. That’s why we’re proud to rally with our customers once again to shop their favorite national brand products all while supporting a great cause which empowers communities,” said Suzanne Quigley, Director of Corporate Responsibility and Community Affairs, Qurate Retail GroupSM. “Through the generosity of our vendor community and the reach of our platforms, we’re able to raise awareness and funds for Feeding America and support their mission to deliver hunger-relief across the U.S.”
Customers can also tune-in on Wednesday, September 27 from 6:00 p.m. to 8:00 p.m. ET to watch QVC Program Hosts David Venable and Jane Tracey host a two-hour Living for Giving live broadcast, featuring notable brands such as Mrs. Prindable’s, Rastelli’s, Cuisinart, Ninja, Nutribullet, Scrub Daddy, Just Bagels and more.
“The Housewares Charity Foundation is pleased to collaborate with QVC to support Feeding America for the third consecutive year,” said Barbara Westfield, Member Board of Directors, the Housewares Charity Foundation. “Our mission is to help fight hunger by helping to provide access to meals and nutrition. This event has allowed us to share our mission with more consumers and inspire more people to give back.”
In 2022, the Living for Giving campaign generated more than $1 million, which helped to provide more than 10 million meals3 to people facing hunger. For more than 40 years, the Feeding America network of food banks, statewide food bank associations, food pantries and meal programs has supported tens of millions of people who experience food insecurity by helping them access much needed food and resources.
Living for Giving runs through December 22 across all QVC TV, digital, streaming and social platforms. For additional information on the “QVC and Housewares Charity Foundation Presents Living for Giving” event, visit QVC.com/LivingforGiving.
To learn more about QVC and Qurate Retail Group’s commitment to Corporate Responsibility or to access the company’s 2022 CR Report, visit: www.qurateretailgroup.com/lp/corporate-responsibility.
1While supplies last.
2Purchase price excludes shipping and handling charges and tax; minimum donation amount is 70% of purchase price and benefits the Housewares Charity Foundation for distribution to Feeding America.
3Each $1 donation helps to provide at least 10 meals secured by Feeding America on behalf of local member food banks.
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About Housewares Charity Foundation
Over 25 years ago, the housewares industry came together and formed this foundation to “give back and pay it forward” to the very people we market products to everyday. The Housewares Charity Foundation is comprised of large and small companies in our industry with a viewpoint of always giving back to the community, delivering over $50 million dollars for great causes including pediatric cancer, breast cancer research, Alzheimer’s, MS and more. The Housewares Charity Foundation believes the home is our heart and our core mission is to gather our vendor community in contributing and building strong values.
About Feeding America
Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment. We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more.