West Chester, Pa. – Today, QVC, a long-time leader in size-inclusive fashion for women of all sizes, announces Form & Line, an exclusive capsule collection designed by acclaimed size-inclusive brand Universal Standard. The capsule represents another milestone in QVC’s continuing commitment to inclusive apparel and features six premium wardrobe staples – each engineered by Universal Standard’s expert team to deliver exceptional fit, quality, style and ease for all sizes 00-40.
“Working with Universal Standard to launch Form & Line with QVC has truly created the dream team of size-inclusive fashion,” said Rachel Ungaro, Vice President/General Merchandise Manager of Apparel for QVC. “QVC believes that everybody deserves a great shopping experience that helps them look and feel fabulous, no matter their shape or size. Universal Standard’s commitment to style-first design for all aligns with this perfectly.”
For more than 30 years, QVC has been a size-inclusive apparel destination, where customers can shop fashion by style, color, fabric, design or season and find a range of sizes. QVC offers each customer the same price for apparel, regardless of size.
Also renowned for its leadership in size-inclusivity, Universal Standard brings its high-touch design approach to create refined, but low-maintenance styles for Form & Line. In a departure from conventional sizing models, Form & Line follows Universal Standard’s own sizing structure, which reflects the average size of women in the United States and sets a size 18 as the Medium.
“At Universal Standard, our goal is to democratize the shopping experience, so a size two and a size 32 can shop in the same way,” said Universal Standard co-founder and CEO Polina Veksler. “We are thrilled to continue working with retailers like QVC to make elevated fashion accessible to all people.”
Available in four polished colorways (Reds, Blues, Blacks, Grays), Form & Line features the Knit Short Sleeve Tee, Ponte Pencil Skirt, Ponte Pull-On Pants, Knit Tee Dress, Knee Length Cardigan, and Seine Denim Jeans – all curated to complement one another for flawless styling. Price points range from $44 to $88 per style.
Form & Line is now available on all QVC platforms.