WEST CHESTER, Pa. (March 10, 2015) – Television personality and fashion expert Jill Martin will add her stylish flair to QVC’s G.I.L.I. got it love it® collection through her new role as creative director of the line. The sophisticated yet wearable collection includes chic, contemporary fashion and accessories that have a timeless appeal. Martin is scheduled to make her debut presentation of G.I.L.I. on QVC Thursday, March 26 at 6 PM (ET).
“I am so excited to begin this new venture with QVC,” said Martin. “My passion is to help women look and feel their best with fashion that combines quality, affordability and style. QVC is the perfect platform to do this, and the G.I.L.I. collection has a classic yet fashion-forward approach that appeals to so many.”
Martin is quite familiar with the global video and ecommerce retailer. She has been working with QVC since debuting her organizational home collection in 2013. She also served as the red-carpet correspondent for QVC’s “Red Carpet Style – Live from L.A.” broadcast and has supported various QVC charitable initiatives, including QVC Presents “FFANY Shoes on Sale.”
“We are thrilled to be working with Jill in this new capacity, given her proven rapport with our customer,” commented Rachel Ungaro, QVC’s vice president of fashion merchandising and design/development, global sourcing. “Her creative expertise, smart sense of style and engaging personality are the perfect combination for success in this role.”
Martin’s credibility as a fashion authority is evidenced by her writing achievements. She is the co-author of the New York Times bestselling book “I Have Nothing to Wear!,” as well as “Fashion for Dummies” and “The Weekend Makeover.” Under her direction, the G.I.L.I. collection is expected to expand to incorporate her organizational line, which mixes fashion and function.
The G.I.L.I. got it love it® collection is available, while supplies last, through QVC.com, QVC apps and by calling 800.345.1515.