Exactly how do you change the way the world shops? At QVC, we do it every day by offering a curated, ever-changing collection of name brands and unique finds. And by bringing together a dynamic community of engaged personalities, relatable experts, dedicated team members, and passionate shoppers. And by creating a seamless, worry-free experience that’s available on every platform, accessible by every screen, every minute of the day—in nine countries and counting. Discover for yourself why QVC is the world’s leading digital retailer. And so much more.
Shopping, the World Over
Our journey began in 1986 in West Chester, Pennsylvania, with a Windsor shower radio and a vision to change retail shopping. Thirty years and millions of shoppers later, QVC still operates from the same site, now expanded to include our Studio Park facilities, and with the same core values. In addition to the West Chester Campus, comprised of Studio Park and Founder’s Park, QVC US has two domestic call centers in Virginia and Texas and four distribution centers in Virginia, Pennsylvania, North Carolina and South Carolina.
First Broadcast: November 1986
Reach: More than 100 million households
Channels: Main Channel and QVC Plus
In 1993, QVC UK became our first foray into global expansion. And just four years later, it welcomed its 1 millionth customer. Today, the UK loyalty has not waivered, and our community has only strengthened. In addition to the broadcasting and administrative operations located in Chiswick, London, QVC has an additional operations, distribution and call center facility located in Knowsley (approximately 200 miles from London).
First Broadcast: October 1993
Reach: 27 million households, including reach into Ireland
Channels: Main Channel, QVC Beauty, QVC Extra, QVC Style and QVC +1
We expanded the QVC community into Germany in 1996. Twenty years later, our Düsseldorf headquarters continues to attract a bigger and bigger customer base. In fact, our distribution center in Hückelhoven ships more than 50,000 products a day. QVC Germany also has call centers in Bochum and Kassel.
First Broadcast: December 1996
Reach: 41 million households, including reach into Austria
Channels: Main Channel, QVC Plus and QVC Beauty & Style
You’ll find QVC Japan headquartered in Makuhari, with distribution facilities in Sakura City. In 2013, QVC Japan opened its new headquarters, QVC Square, in Chiba, about 25 miles outside of Tokyo. This iconic seven-story building features green technologies and was designed to foster cross-team collaboration across QVC's digital platforms.
First Broadcast: April 2001
Reach: 26 million households
Channels: Main Channel and Q-plus
In 2010, the city of Brugherio became our Italian home. Approximately nine miles from Milan, QVC Italy’s administrative offices, broadcast studios and call center are located in Brugherio, and the distribution center is located in Castel San Giovanni, also outside of Milan.
First Broadcast: October 2010
Reach: 25 million households
Channels: Main Channel
It’s the land of exceptional cuisine, fine wine, and haute couture fashion. It’s also the perfect place for our latest QVC expansion. QVC France was recently established in the summer of 2015. The broadcasting and administration facilities are located in Seine-St-Denis, NW France, just outside of Paris.
First Broadcast: August 2015
Reach: 18 million households
Channels: Main Channel
In 2012, we formed a joint venture with Chinese National Radio (CNR) to bring QVC to China. CNR Mall offers television programming and an e-commerce site to millions of households across the world’s largest country. The joint venture’s broadcast operations, call center and distribution center are located in Beijing with two additional distribution centers located in Nanjing and Changchun.
First Broadcast as the Joint Venture: July 2012
Reach: 117 million households
Channels: Main Channel
How Americans ‘Deck the Halls’ Varies by Region, QVC Data Suggests
It may be hot now. But before you know it, store windows will be filled with Christmas displays, front yards will be sporting inflatable reindeer, and holiday lights will be twinkling in trees.
And Americans in different parts of the country will likely decorate in noticeably different ways, according to an analysis of QVC sales by region from July 1, 2015 to December 1, 2015. For example:
- The Mid-Atlantic region loves to celebrate the season with as many holiday candles as possible.
- Oh Christmas tree! Oh Christmas tree! Those in the Midwest-West can’t get enough of decorating their trees with glass decorations, lights and garland.
- Those living in the Midwest-Eastern region are trying to keep their decorations bright all night with flameless candles.
- While they may be surrounded by pine trees, those in the Mountain region prefer to use artificial trees.
- New Englanders like to make sure their homes are decorated from top to bottom. Most are cuddling up with holiday-printed blankets throughout the season to stay warm on those cold winter nights.
- Those in the South Central region make sure the outside of their homes are looking just as spirited as the inside. These outdoor decorations do just the trick!
The links above show products similar to those that sold in higher numbers in each region during the period studied, as compared to QVC’s average product sales within each region.
QVC is celebrating Christmas in July, with everything shoppers will need to get their homes in the holiday spirit.
Featured in image: QVC Host Antonella Nester.