Page 13 - QVC 2017 CR Contribution Summary

Disaster Relief

In terms of natural disasters, 2017 was a year of extraordinary
devastation. Millions in the southeastern U.S. experienced the
ravages of Hurricanes Harvey, Irma, and Maria; on the West
Coast, Californians endured the most destructive wildfire season
ever. One aspect of these tragedies that was not unexpected:
the generous responses of QVC team members and customers,
many of whom were directly impacted.

QVC’s multi-platform call-to-action utilized on-air Program
Host mentions, social media posts, and internal communication
messaging—among other appeal tactics. QVC made a direct
corporate donation of $100,000 to the American Red Cross for
Hurricane Harvey relief; in addition, QVC matched donations
made by customers and team members. In less than two days,
our amazing customers donated $100,000 through our Partners
in Giving website. All told, QVC, our team members, and our
customers generated $729,949 for all 2017 disaster relief programs.