QVC Happenings

40+ Designers Donate for FFANY Shoe Sale to Fight Breast Cancer


QVC and the Footwear Industry’s Continued Commitment to Breast Cancer Research and Education Tops $58.5 Million Even Before 2020 Campaign Kick-Off

October 16, 2020: Tune in to QVC October 19 at 5 p.m. ET “QVC® Presents FFANY Shoes on Sale” and shop for thousands of brand name, donated shoes and accessories offered at sale prices at least half off the MSRP or comparable retail value*, with a minimum of 80% of the purchase price** benefitting breast cancer research and education. And for the first time in FFANY Shoes on Sale history, all shoes will be under $100.

The well-known and much anticipated annual charitable campaign, which is dedicated to finding a cure for breast cancer, kicked-off online in early October and features footwear and accessories donated wholesale by 40+ prominent footwear brands.  The campaign is a collaboration between QVC, the Fashion Footwear Charitable Foundation of New York (FFCF), and the footwear industry.

The 27th Annual “QVC Presents FFANY Shoes on Sale” event is available on and through the QVC apps, from October 1 to December 31, 2020. The campaign has generated more than $58.5 million for breast cancer research and education since 1994.

“QVC’s long-standing commitment to funding research and education for devastating diseases such as breast cancer is such an important priority, and it becomes more so as the number of diagnoses worldwide continues to rise every day,” said Leslie Ferraro, President, QxH.  “With every FFANY Shoes on Sale, my hope is that the funds raised from this event provide the support needed by the beneficiaries to add more tomorrows to those diagnosed with this devastating disease and, ultimately, to find a cure.”

John Heron, Fashion Footwear Charitable Foundation President, applauded the endeavor. “Thanks first and foremost to our incredible partners at QVC,” he said in a statement. “They’ve committed meaningful internal resources as well as significant exposure on their ecommerce platforms and have been true collaborators in all of our efforts. It is no secret that the retail industry is facing incredible headwinds this year, and while we were initially very reluctant to ask for support, we have been overwhelmed with the response to our campaign. Almost all donating companies re-committed to efforts in 2020 without hesitation, with some even increasing their level of support. We cannot thank them enough and look forward to doing so in 2021 when we hope to bring the industry together in person to celebrate their generosity.  We are thrilled with our product assortment and look forward to a great broadcast and selling event with QVC.”

For 27 years, the retail industry, QVC, and millions of shopping fans have contributed generously to the cause that, through a love of footwear, has had an impact that goes far beyond buying a pair of shoes. “Efforts have been dramatically different from years past,” said Fashion Footwear Charitable Foundation Chairman Ron Fromm. “For more than 2 1/2 decades, FFANY Shoes on Sale has been the highlight for the month of October in the footwear industry. The always-sold-out gala provides the industry an opportunity to honor the achievements while celebrating our collective philanthropic passion in finding a cure for breast cancer. Cancer doesn’t stop for anything, and neither do our efforts to fund a cure. It has been especially rewarding to see the industry come together and support our efforts to make this year happen.”

The Fashion Footwear Charitable Foundation was created to support ongoing research and education programs to fight breast cancer with support from the Fashion Footwear Association of New York (FFANY) and its members. Funds donated from “QVC Presents FFANY Shoes on Sale” are distributed to leading institutions for breast cancer research and education across the United States.  Beneficiaries of the 2019 event were: Penn Medicine Abramson Cancer Center, Dana-Farber Cancer Institute, Breast Cancer Research Foundation (BCRF), Rogel Cancer Center at the University of Michigan, University of Washington Medicine Cancer Vaccine Institute, Cedars Sinai, Siteman Cancer Center, John Wayne Cancer Center, and Weill Cornell Medicine New York-Presbyterian.

*MSRP is based upon supplier’s representation of value and no sales may have been made at this price. Comparable Retail Value represents the price being charged by retailers for items of like grade and quality.   

**Purchase price excludes Shipping, Handling and Tax.



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