Beauty Fans Find QVC at Beautycon and on QPop on YouTube
QVC is joining Beautycon, a global community of beauty influencers, content creators, fans and brands, at a yearlong series of live festivals and on Beautycon’s digital and social platforms.
Over 6,000 beauty enthusiasts had the opportunity to discover QVC and its impressive collection of beauty brands at Beautycon Festival Dallas, a live festival held in March. QVC’s booth featured demonstrations of Vita Liberata, WEN and Conair, as well as a “tips and tricks” session with a QVC make-up artist, featuring Wander, Nudestix, IT Cosmetics, Edward Bess, Laura Geller and Mally.
Beauty lovers who missed Beautycon Festival Dallas can get an inside look at the QVC booth with QVC program host Courtney Cason. The video is part of QVC’s new QPop series on the QVC YouTube channel, featuring new videos every Wednesday on the latest fashion trends, beauty tips and behind the scenes fun. Cason also conducted live streams on Facebook throughout Beautycon Festival Dallas and interviewed fans and beauty influencers for future QPop videos.
QVC will also have a presence at two upcoming events: Beautycon Festival Los Angeles in July and Beautycon Festival New York in October. To register for Beautycon Festival Los Angeles in July, click here.