QVC Happenings

Facebook Page to Lead QVC Black Friday in July with 12 Hours of Content

Multichannel

QVC is taking a social-first approach to Black Friday in July, with 12 hours of original content including, live interviews, surprises, guests and giveaways, produced exclusively for QVC’s Facebook page and available only on our digital channels.

The celebration starts at midnight on Friday, July 27, with brief pieces spread throughout the day. Several leading vendors will join our Social Correspondent, Sloane Glass, and nine of our hosts to highlight our best items and promotions in social-first, humorous, entertaining ways.

QVC is a leader in social commerce, streaming about 1,000 hours a month of live content on Facebook.  But this time, none of our special Black Friday in July content is coming from our TV broadcast, and only brief teases will be shown on our TV channels.  Black Friday in July is an all-digital event, with our special offers available only on our QVC Facebook page, our mobile apps and on QVC.com.

We caught up with Dana Green, Senior Manager of All Play & eCommerce Strategy, and Kristen Gilligan, Director of Retention Marketing, to tell us more.  Check out our video above.

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