How QVC Helps Inventor Turn an Idea From His Garage Into a National Brand

When inventor Jamie Siminoff came up with the idea for a video doorbell, he was developing a new gardening product in his garage, but he kept missing deliveries because he couldn’t hear the doorbell.

The result was the Ring Video Doorbell, a device that uses motion sensors, two-way talk and instant alerts to allow homeowners to see, hear and speak to visitors right from their mobile devices.

In 2016, Jamie brought his new product to QVC and instantly started reaching over 100 million US homes via our broadcast. Two years later, Ring has expanded to include floodlight and spotlight cameras and has become a top brand in the fast-growing Smart Entry category. In our video, Jamie talks about how selling his product on our platforms is different.