Hunter McGrady Teams Up with QVC to Launch Body Positive Fashion Brand
All Worthy Hunter McGrady – coming exclusively to QVC this spring – builds on the retailer’s long tradition of size-inclusive apparel, accessories, and footwear
April 6, 2020: QVC, a long-time leader in body positive fashion that helps women of all sizes look and feel fabulous, is joining forces with superstar model Hunter McGrady on a new collection. All Worthy Hunter McGrady – coming this spring exclusively to QVC – is McGrady’s first fashion line and reflects a “plus-size first” perspective, with all styles available in sizes 5X to XXS (36-0) and many in tall, regular, and petite.
All Worthy Hunter McGrady features dresses, jeans, skirts, jumpsuits, and jackets, in colors such as dusty rose and lollipop red, along with vibrant Bohemian floral prints. Each item is designed by McGrady in collaboration with QVC’s Design, Development, and Global Sourcing team.
“Women want to wear styles that make us feel good, no matter what size we are,” says Hunter McGrady. “We want to enjoy shopping with our friends, in places where each of us can easily find items that were designed with us in mind. QVC gets it – they offer a full range of sizes on virtually every fashion item they sell. So when I decided to launch a collection, it was only natural to work with QVC.”
“Hunter represents women everywhere, who want to feel confident and chic,” said Rachel Ungaro, Vice President of Apparel for QVC and HSN. “Our collaboration has been an amazing experience for the whole QVC team, and we’re excited to introduce her to our customer. Hunter brings such light and positivity to everyone she connects with.”
Since 1990, QVC’s apparel brands have been offered in sizes 3X to XXS, alongside accessories and footwear for all sizes.
“We have a very rigorous technical design team that ensures our styles fit consistently, from 40 to 00, and that they look amazing on every woman,” said Ungaro. “Like Hunter, we have a long-time mission of making shopping for apparel, accessories, and footwear fun, empowering, and accessible for all women, everywhere.”
All Worthy Hunter McGrady will be available on QVC.com beginning April 22 with prices ranging from $29 to $119. To learn more about All Worthy Hunter McGrady visit QVC.com.