Mary Campbell, EVP Commerce Platforms, Honored as a Multiscreen Innovator
For the second year in a row, QVC’s Mary Campbell has been named by Cablefax Magazine as one of the “Most Innovative People in Multiscreen” for 2017. This awards program recognizes the most innovative executives across traditional and digital media who strive to give consumers the best multiscreen experience.
As EVP of Commerce Platforms at QVC, Mary’s ongoing focus is to provide an interactive and engaging brand experience on new and immersive consumer platforms, in addition to expanding QVC’s broadcast programming. During her tenure, QVC has evolved from a single TV network for US shoppers to a multi-platform shopping experience reaching customers in nine countries. Among mass merchants, the QVC Group (including QVC and zulily) is the #3 mobile retailer in the U.S. (#8 globally) and the #4 ecommerce player in North America (#10 across all industries).
This award specifically recognized Mary’s role in the launch of Beauty iQ, the world’s first live, multiplatform network dedicated to beauty. With her leadership, QVC has also become an early adopter of Facebook Live, and to date has conducted over 500 live streams and simulcasts across 30 Facebook channels, reaching Facebook users more than 52 million times with live video.
Additionally, in a bid to focus on the rapid innovation of next generation shopping experiences, Mary led the launch of an updated app for Roku, the number one streaming player on the market, in October of last year.
Click here to read the Cablefax issue.
About QVC, Inc.
QVC combines the best of retail, media and social to create the most engaging shopping experience, one that exceeds the expectations of everyone we touch by delivering the joy of discovery through the power of relationships. Every day, in nine countries and counting, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. Along the way, we connect with shoppers via live dialog, engaging stories, interesting personalities and award-winning customer service. Based in West Chester, Pa. and founded in 1986, QVC has more than 17,000 employees and has retail operations in the U.S., Japan, Germany, United Kingdom, Italy, France, and through a joint venture in China. Worldwide, QVC engages shoppers via 15 broadcast networks reaching more than 360 million homes, seven websites, and 195 social pages. Visit corporate.qvc.com to learn more.
QVC is a wholly owned subsidiary of Liberty Interactive Corporation and is attributed to the QVC Group tracking stock (NASDAQ: QVCA, QVCB). Liberty’s QVC Group also includes zulily, a digital retailer obsessed with bringing customers special finds every day at incredible prices. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation since October 2015. zulily features an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more––for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. Launched in 2010, zulily is headquartered in Seattle. Among mass merchants, the combined QVC Group (including QVC and zulily) is the #3 mobile retailer in the U.S., the #8 mobile retailer globally, and the #4 ecommerce player in North America, according to Internet Retailer. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc. For more information on Liberty Interactive Corporation, visit www.libertyinteractive.com.
QVC is a wholly owned subsidiary of Liberty Interactive Corporation and is attributed to the QVC Group tracking stock (NASDAQ: QVCA, QVCB). Liberty’s QVC Group also includes zulily, a digital retailer obsessed with bringing customers special finds every day at incredible prices. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation since October 2015. zulily features an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more––for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. Launched in 2010, zulily is headquartered in Seattle. Among mass merchants, the combined QVC Group (including QVC and zulily) is the #3 mobile retailer in the U.S., the #8 mobile retailer globally, and the #4 ecommerce player in North America, according to Internet Retailer. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc. For more information on Liberty Interactive Corporation, visit www.libertyinteractive.com.