Mascara that Gives Back? Oh Yes, and Much More!
On Thursday, April 26, some of the leading names in beauty gathered at QVC to make a difference in the lives of people battling cancer. For the sixth year in a row, we teamed up with Cosmetic Executive Women (CEW) for our QVC and CEW Presents Beauty with Benefits broadcast. While shoppers snagged the hottest beauty products and trends for two hours on QVC and one hour on Beauty iQ, 80% of the purchase price benefited Cancer and Careers. We caught up with beauty industry leaders at the event and found out why supporting this cause is important to them.
Featured in the photo is Olena Mishchenko of @iamjustamakeuplover and Sloane Glass, Social Correspondent for QVC.