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Mascara that Gives Back? Oh Yes, and Much More!

Personalities Products Responsibility

On Thursday, April 26, some of the leading names in beauty gathered at QVC to make a difference in the lives of people battling cancer. For the sixth year in a row, we teamed up with Cosmetic Executive Women (CEW) for our QVC and CEW Presents Beauty with Benefits broadcast. While shoppers snagged the hottest beauty products and trends for two hours on QVC and one hour on Beauty iQ, 80% of the purchase price benefited Cancer and Careers. We caught up with beauty industry leaders at the event and found out why supporting this cause is important to them.

Featured in the photo is Olena Mishchenko of @iamjustamakeuplover and Sloane Glass, Social Correspondent for QVC.

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Corporate

QVC DEFINES A NEW AGE OF POSSIBILITY CHAMPIONING WOMEN 50 AND OVER TO LIVE THEIR BEST LIVES

The shopping entertainment destination introduces its first-ever Quintessential 50 (Q50) comprised of 50 authentic and inspiring female celebrities, activists, business leaders and lifestyle experts who exemplify the possibilities of life over 50. Members of the Q50 include Christina Applegate, Patti LaBelle, Rita Wilson, Naomi Watts, Martha Stewart, Queen Latifah and many more; Age of Possibility campaign to kick off April 24 with Summit in Las Vegas.
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