QVC Happenings

Nearly 20 Beauty Brands Honored in QVC’s 2021 Customer Choice Beauty Awards

Bumble and bumble., a hair care brand that began as a New York City salon in 1977 and launched on QVC in June 2021, was honored at the 2021 QVC® Customer Choice® Beauty Awards as the retailer’s top “Rising Brand” in beauty. Meanwhile, Josie Maran, an argan-oil-based skin care and cosmetics brand, was named “Best QVC Clean Beauty Brand,” and WEN by Chaz Dean Choice of 32 oz Cleansing Conditioner became a “QVC Icon” by earning its fifth year of recognition.

In all, QVC customers chose nearly 20 beauty brands for recognition at this annual awards program, across 47 product or brand categories spanning cosmetics, hair care, skin care, tools/devices and more. Customers selected the winners from a wide assortment of products that are tagged as “Best Sellers” and “Customer Top Rated” on The winning products and brands are featured in our QVC Customer Choice Beauty Awards digital shop and will also be badged with the QVC Customer Choice Beauty Awards logo on

QVC is a leader in building brands through livestream video storytelling across multiple platforms while delighting millions of customers each day with new discoveries and products to love. QVC offers beauty brands the platforms and tools to build relationships with an engaged community of digitally savvy shoppers.

Here are a few more highlights from the 2021 QVC Customer Choice Beauty Awards. More details about all winners can be found on the QVC Customer Choice Beauty Awards page on

Best Volumizing Styling Product
Tweak’d by Nature 2XL Fiber Lift Dry VolumizingSpray

Best Hair Styling Tool
Calista Perfecter Pro Heated Round Brush with Embellish Spray

Best Face Moisturizer
Josie Maran 100% Pure Argan Oil with Color Stick
2018 – 2021 winner in this category

Best Eye Cream
philosophy hope in a tube high density eye and lip cream, .5 oz.

Best Anti Aging Beauty
Josie Maran Pure Argan Milk Intensive Hydrating Serum, 1 oz.

Best Beauty Tool
Blushly Cleansing & Exfoliating Body Brush w/ Brush Heads

Best Body Lotion
Josie Maran Whipped Argan Body Butter 8 oz. and Travel Size

Best Hand Cream
Beekman 1802 Goat Milk Hand Cream Trio
2019- 2021 winner in this category

Best Liquid /Cream Foundation
IT Cosmetics Anti-Aging Full Coverage Physical SPF50 CC Cream

Best Brow
IT Cosmetics Brow Power Brow Pencil Duo
2012-2021 winner in this category

Best Fragrance
philosophy amazing grace eau de parfum 2 oz.
2012-2021 winner in this category

Best New Innovation
Olaplex No. 8 Bond Intense Moisture Mask 3.3 oz

Best Men’s Product
WEN by Chaz Dean Men’s Head to Toe Cleansing Conditioner

Best Nail Product
Perfect Formula Pink Gel Coat

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