Oh Baby! QVC Expands Product Assortment with Launch of New Category
October 28, 2019: This week QVC customers will be able to shop a whole new category with the multiplatform ecommerce retailer: Baby! The digital Baby Shop will be available only on qvc.com and qvc apps.
Over the course of the launch, more than 200 items will be available ranging from cribs and changing tables to swaddles and burp cloths.
“Baby care is a multibillion-dollar industry in the US and makes perfect sense for QVC,” said Steve Bontempo, VP Performance Marketing for QVC. “It’s the ideal match for our digitally-savvy customers who are looking to discover new products to care for their children or to give as gifts.”
In addition to a wide variety of product, The Baby Shop will feature over a dozen baby brands such as Baby Delight and Ju Ju Be.