QVC Develops Proprietary Fragrance Brand with Jill Martin
November 18, 2019: Emmy® Award-winning television personality and fashion expert Jill Martin, has love on her mind. Why? QVC is launching a fragrance brand inspired by Jill Martin, and it’s all about love. In fact, its name, Potion 54, even derives from the sum of the letters L-O-V-E according to their place in the alphabet.
The alluring fragrance is sold as a roller duo and is formulated with the romantic alchemy of vanilla, warm woods, bergamot and waterlily.
“The notes in Potion 54 embrace everything I believe a woman should be: powerful, strong and bold while still being soft, approachable and inviting,” said Jill. “It is portable so it can be applied throughout the day to remind yourself of who you are, to be your own best friend and to get you a lift when you need a little self-love.”
Jill is also the creative director of QVC’s fashion line G.I.L.I. got it, love it®, for which she released a home collection earlier this year. One of her products, the G.I.L.I by Jill Martin Oversized Luxe Hamptons Throw by Berkshire, was named to Oprah’s Favorite Things list for 2019.