QVC Hosts Inaugural “Foodie Fest”, A Culinary Celebration for Customers
WEST CHESTER, Pa. – QVC recently hosted its inaugural “Foodie Fest,” a two-day culinary experience featuring the best of QVC’s culinary brands. Held in West Chester, PA at QVC’s corporate headquarters, Studio Park was transformed into the ultimate food festival for more than 250 customers from both the local area and nearly 20 different states across the country.
The festival showcased a lineup of 16 esteemed culinary brands, each with their own tent within the QVC headquarters. Each brand offered various engaging experiences, including product demos, interactive games, delectable food samples, and exciting giveaways.
Adding to the excitement, attendees were given exclusive behind-the-scenes tours, granting them insider access to the QVC studios, and were able to attend a live studio audience show, where guests witnessed the magic of QVC’s broadcasts firsthand. Each day was capped off with a memorable dining experience: a lavish Saturday night dinner featuring Rastelli’s surf and turf and a Sunday night feast showcasing the bold flavors of Corky’s BBQ.
The event welcomed many beloved QVC hosts, including Resident Foodie David Venable, Alberti Popaj, Rachel Boesing, Mary Beth Roe, Jayne Brown, and more. Their presence added a personal touch to the festivities, creating memorable meet-and-greet opportunities for guests.
Customers who tuned in from home were able to take part in the excitement by shopping hundreds of new and Sale priced Food and Culinary items, as well as nine new-to-QVC brands and over 100 new food items. Over the weekend, several shows, including “Now You’re Cooking®,” “Gourmet Holiday®,” and “In the Kitchen with David®,” included live footage from the event. The Livestreams channel on QVC.com featured interactive watch parties and pre-shows, and the QVC social channels offered behind-the-scenes content and extras.
In addition, QVC joined forces with the Housewares Charity Foundation, encouraging customers to make monetary donations through qvc.com during the Foodie Fest weekend to support Feeding America’s crucial fight against hunger.