QVC is One of Italy’s ‘Superbrands’
Superbrands, an organization that identifies and celebrates outstanding brands in 80 countries worldwide, has honored QVC as one of Italy’s leading brands.
QVC was among 24 outstanding brands recognized in Italy last month, joining Aperol, BMW, Bottega Verde, Fastweb, ING Direct, Tupperware, Unieuro, Vaillant, Vallè, and others.
The awards were presented at Milan’s Radio Italia Auditorium, where Superbrands editor Sergio Tonfi urged the honorees to stay in the lead. “To be super we have to be forward-looking, build real relationships with people and keep on investing on the value of the brand with dedication and great passion.”
Each “Superbrand” will be profiled in “Il libro delle grandi marche” (The Book of Big Brands).