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QVC Releases Customer Survey for National Lipstick Day

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Pucker up! When it comes to cosmetics, QVC, home to more than 300 beauty brands, knows a thing or two about what women want. In celebration of National Lipstick Day on July 29, the multiplatform retailer surveyed over 500 customers to find out how women really feel about their lipstick.

76% of women have started to wear lipstick before the age of 20*. 74% of women own up to 10 lipsticks*.
1/3 of women are reluctant to try a Bold Red lip color*.
27% of QVC customers use lipstick or lip gloss more than once a day. Source: Fall 2017 Simmons Connect, for the period of October 24, 2016 – November 29, 2017. 70% of women are willing to spend $10 – $20 on a lipstick*.
QVC has sold 28 tons** of lip products, that’s equal to 6.2 african elephants at 4.5 tons each. 1 million plus lip products sold on QVC** in 2017.
2017 prestige∆ lip color sales totaled $668 million in the U.S.! Source: The NPD Group, Inc./ U.S. Prestige Beauty Total Measured Market, Makeup Dollar and Unit Sales, January 2017 – December 2017.
Top 5 Lip Shades Women are Reluctant to try* 1. Bold Red 2. Orange/Coral 3. Purple/Berry 4. Burgundy/Maroon 5. Hot Pink
Most women say the order of importance when choosing lipstick is:* 1. Quality 2. No testing on animals 3. Price 4. Product ingredients 5. Brand
Top 5 Lipstick Brands Sold By QVC in 2017** 1. IT Cosmetics 2. Doll 10 3. Laura Geller 4. Givenchy 5. bareMinerals

76% of women have started to wear lipstick before the age of 20*.
74% of women own up to 10 lipsticks*.
1/3 of women are reluctant to try a Bold Red lip color*.
27% of QVC customers use lipstick or lip gloss more than once a day. Source: Fall 2017 Simmons Connect, for the period of October 24, 2016 – November 29, 2017.
70% of women are willing to spend $10 – $20 on a lipstick*.
QVC has sold 28 tons** of lip products, that’s equal to 6.2 african elephants at 4.5 tons each.
1 million plus lip products sold on QVC** in 2017.
2017 prestige∆ lip color sales totaled $668 million in the U.S.! Source: The NPD Group, Inc./ U.S. Prestige Beauty Total Measured Market, Makeup Dollar and Unit Sales, January 2017 – December 2017.
Top 5 Lip Shades Women are Reluctant to try* 1. Bold Red 2. Orange/Coral 3. Purple/Berry 4. Burgundy/Maroon 5. Hot Pink
Most women say the order of importance when choosing lipstick is:* 1. Quality 2. No testing on animals 3. Price 4. Product ingredients 5. Brand
Top 5 Lipstick Brands Sold By QVC in 2017** 1. IT Cosmetics 2. Doll 10 3. Laura Geller 4. Givenchy 5. bareMinerals

 * Based on the results of a survey of over 500 QVC customers conducted the week of May 14, 2018.
** QVC sales data based on units sold.
 ∆ Prestige beauty refers to products launched outside of Food, Drug or Mass and/or that sell in any traditional department store.
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