Women’s Wear Daily Names QVC and zulily as ‘Giants of E-commerce’

QVC has ranked #6 on Women’s Wear Daily’s “Giants of E-commerce” list, and is #1 in the TV/online category. zulily is #20 on the overall list.

The Giants of E-commerce list recognizes the top 50 U.S. retailers by global e-commerce sales, using data from eMarketer. QVC placed behind Amazon, Apple, Walmart, Macy’s and Costco. The QVC Group (combining QVC and zulily) would have placed #4 on the list.

Over its first 30 years, QVC has transformed its business from a single TV shopping channel in the U.S. to a multiplatform shopping experience that reaches millions of fans in nine countries. QVC’s growing global e-commerce business accounted for $4 billion of annual revenue in 2016. In the fourth quarter of 2016, e-commerce was 50% of consolidated revenues and 56% of US revenues.