Press Release

Candace Cameron Bure and QVC® Launch Size-Inclusive Fashion Line

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April 19, 2021: QVC, known for their long-standing pledge to size-inclusive fashion, has collaborated with actress and businesswoman, Candace Cameron Bure.

Bure Brings Her Malibu-Chic Style to All Sizes From XXS – 5X (00 – 36) Through QVC’s Global Design, Development and Fit Technology Division

WEST CHESTER, Pa. (April 19, 2021) – QVC, known for their long-standing pledge to size-inclusive fashion, announced today that it has collaborated with actress and businesswoman, Candace Cameron Bure, to launch her eponymous fashion line, Candace Cameron Bure. Designed from a size-inclusive perspective, all pieces from collection are available at the same price regardless of size, exclusively on QVC.com. Bure, who is well-known for her chic personal style, will debut her line on QVC, QVC.com and QVC apps, Monday, April 19.

“Candace Cameron Bure has an amazing eye for fashion, couple that with her wonderful community of followers who love and appreciate her authentic positivity, collaborating with Candace is a natural fit for QVC,” said Rachel Ungaro, Vice President/General Merchandise Manager of Apparel for QVC and HSN.  “Candace’s attention to detail and her passion for creating apparel that is inclusive is harmonious with our principles. We are thrilled to share the new collection with the world.”

Candace Cameron Bure, which is exclusive to QVC, includes stylish and versatile pieces inspired by her motivation to help people feel comfortable in their own skin and confident in their style choices. The fashion line will offer wardrobe staples such as comfortable tees, colorful flannels, dresses, jeans, and loungewear in bright floral designs. All pieces have multi-purpose use and can be worn both leisurely and formally on any occasion.

“I believe inner beauty is most important and the Candace Cameron Bure clothing line is simply an outward reflection of the beauty you carry on the inside,” says Bure. “My personal endeavor is to give my customers the ability to create multiple stylish looks that fit well, look great, and move with her life, wherever she is and whatever she is doing.”

For over 40 years, Candace Cameron Bure has been in the public eye as an award-winning and accomplished actress, businesswoman, wife, mother, and author who has become an inspirational role model for women of all ages. With the help of QVC, a multiplatform retailer that has been devoted to offering sizing from XXS to 5X for more than 30 years, Bure has been able to expand her audience and create a collection that allows customers to build their wardrobe around fashion that fits their body and lifestyle.

Candace Cameron Bure Fashion will be available on QVC.com beginning April 19.   To learn more about the Candace Cameron Bure fashion line, visit QVC.com or any of the QVC apps.

 

Contact

QVC Media Relations
Tel: 484.701.1647
Email: MediaRelations@qvc.com

About QVC, Inc.

QVC delivers the joy of discovery through the power of relationships. Every day, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from Home and Fashion to Beauty, Electronics and Jewelry. Along the way, we connect shoppers to interesting personalities, engaging stories, and award-winning customer service. Based in West Chester, PA and founded in 1986, QVC has retail operations in the US, the UK, Germany, Japan, Italy, and through a joint venture in China. Worldwide, QVC engages shoppers on 13 broadcast networks reaching approximately 380 million homes and on multiple websites, mobile apps, and social pages. To learn more, visit corporate.qvc.com, follow @QVC on Facebook, Instagram, or Twitter, or follow QVC on Pinterest, YouTube, or LinkedIn.

Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB) includes QVC®, HSN®, Zulily® and the Cornerstone brands (collectively, “Qurate Retail GroupSM”), as well as other minority investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Digital Commerce 360), and a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn. QVC and Q are registered service marks of ER Marks, Inc.

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