HSN, Inc. Joins QVC Group as Liberty Interactive Completes Acquisition
Today, Liberty Interactive Corporation completed its acquisition of HSN, Inc. As a result, the QVC Group now comprises eight leading retail brands: QVC, HSN, zulily, Ballard Designs, Frontgate, Garnet Hill, Grandin Road and Improvements.
“We’re excited to welcome our colleagues at HSN, Ballard Designs, Frontgate, Garnet Hill, Grandin Road, and Improvements into the QVC Group,” said Mike George, President and CEO, QVC, Inc., who leads the QVC Group. “Together, we’ll combine the best of retail, media and social to bring joy and inspiration to our customers, daily.”
The newly expanded QVC Group is #1 in video commerce and #3 in ecommerce and mobile commerce(1), reaching over 360 million homes worldwide via 17 television networks(2) and multiple ecommerce sites, social pages, mobile apps, print catalogs, and in-store destinations.
“We are a third way to shop — beyond traditional brick-and-mortar or transactional ecommerce,” said Mike. “We’re a select group of like-minded businesses, offering highly engaging, content-rich shopping experiences for customers who want more than an impersonal transaction.”
All of the QVC Group brands feature world-class and entrepreneurial products, presented in interesting, innovative ways, with outstanding customer service.
“We bring together large audiences of enthusiastic shoppers across our platforms,” Mike said. “We deliver increasingly personalized content to customers through our powerful data analytics and machine learning. And across our brands, we build strong personal connections and long term relationships with our customers, achieving outstanding levels of customer loyalty and retention.”
As the newest members of the QVC Group, HSN, Ballard Designs, Frontgate, Garnet Hill, Grandin Road, and Improvements will maintain their distinctive brands, positioning and shopping experiences, which resonate strongly with each brand’s customers. HSN will continue to be based in St. Petersburg, Fla., and Ballard Designs, Frontgate, Garnet Hill, Grandin Road, and Improvements will continue to be based in their current locations.
With approximately 27,000 team members, the QVC Group brings together highly engaged, highly innovative teams to learn from and inspire each other. Teams drawn from across the organization will share ideas and collaborate on new product discovery, content development, digital innovation, data analytics, and other areas.
For more information on the expanded QVC Group, including our leadership team and fact sheets, please visit our QVC Group webpage.
All data as of FY 2016, unless otherwise noted. (1) Among multi-category retailers in North America and US respectively (Source: Internet Retailer). (2) Includes QVC’s JV in China.