QVC Adds New Pilot Show Featuring TV Personality Kim Gravel
WEST CHESTER, Pa. (July 29, 2019) – Multi-platform retailer, QVC, today announces the expansion of new digital and broadcast programming with the premiere of Kim Gravel NOW, a dynamic and conversational talk show. TV personality, style expert and entrepreneur, Kim Gravel, will host the weekly talk show on Saturday evenings at 9PM EST, premiering August 10 and continuing for a four-episode series on Saturday nights.
The unscripted show will bring an evening filled with Gravel’s colorful conversation, compelling personalities, innovative products and fun stories that bring her, and the fan, joy. The format of the show will be unscripted for entertaining and unpredictable content, leaving the viewer thinking, “what’s going to happen NOW?”
“I’ve always had a passion for people, in fact, my Daddy always told me if I make everything I do about others, I’ll be good, and here I am celebrating others – my fellow QVC guests, my friends and family and most of all, the QVC fans,” said Kim Gravel.
Gravel joined QVC in 2016 with the launch of Belle by Kim Gravel, an apparel collection inclusive of figure-focused fashion for women of all shapes and sizes. In 2017, Gravel debuted her second line with QVC called Belle Beauty by Kim Graveland has since sold nearly 300,000 units with 5 product launch sell-outs. Gravel’s beauty line won the Rising Star Award in the QVC® 2018 Customer Choice® Beauty Awards.
“QVC is all about brands with great stories and great storytellers – someone who is authentic and passionate – so to have Kim host our new talk-show-style pilot is perfect, she’s our current, modern girlfriend of empowerment and encouragement,” said Sue Schick, Vice President of Talent for QVC US. “We have the opportunity to talk directly with millions of customers and fans every day, Kim Gravel NOW will bring these viewers stories of inspiration, laughter and new products to discover,” added Schick.
Each week Gravel will be joined by a surprise guest as they touch on themes including Community, Connecting, Womanhood, Today’s Special Value and “Big Secrets.” Join QVC on Saturdays at 9pm EST beginning August 10 and visit the QVC Everywhere Appsor the QVC Newsroomfor episodes and other great QVC content.