Press Release

QVC Taps Size-Inclusivity Pioneer Universal Standard To Design Exclusive Capsule Collection

Inclusion Products Responsibility
June 16, 2022: Form & Line by Universal Standard Delivers Premium Wardrobe Staples To All Sizes 00-40.

West Chester, Pa. – Today, QVC, a long-time leader in size-inclusive fashion for women of all sizes, announces Form & Line, an exclusive capsule collection designed by acclaimed size-inclusive brand Universal Standard. The capsule represents another milestone in QVC’s continuing commitment to inclusive apparel and features six premium wardrobe staples – each engineered by Universal Standard’s expert team to deliver exceptional fit, quality, style and ease for all sizes 00-40.

“Working with Universal Standard to launch Form & Line with QVC has truly created the dream team of size-inclusive fashion,” said Rachel Ungaro, Vice President/General Merchandise Manager of Apparel for QVC. “QVC believes that everybody deserves a great shopping experience that helps them look and feel fabulous, no matter their shape or size. Universal Standard’s commitment to style-first design for all aligns with this perfectly.”

For more than 30 years, QVC has been a size-inclusive apparel destination, where customers can shop fashion by style, color, fabric, design or season and find a range of sizes. QVC offers each customer the same price for apparel, regardless of size.

Also renowned for its leadership in size-inclusivity, Universal Standard brings its high-touch design approach to create refined, but low-maintenance styles for Form & Line. In a departure from conventional sizing models, Form & Line follows Universal Standard’s own sizing structure, which reflects the average size of women in the United States and sets a size 18 as the Medium.

“At Universal Standard, our goal is to democratize the shopping experience, so a size two and a size 32 can shop in the same way,” said Universal Standard co-founder and CEO Polina Veksler. “We are thrilled to continue working with retailers like QVC to make elevated fashion accessible to all people.”

Available in four polished colorways (Reds, Blues, Blacks, Grays), Form & Line features the Knit Short Sleeve Tee, Ponte Pencil Skirt, Ponte Pull-On Pants, Knit Tee Dress, Knee Length Cardigan, and Seine Denim Jeans – all curated to complement one another for flawless styling. Price points range from $44 to $88 per style.

Form & Line is now available on all QVC platforms.


QVC Media Relations

About QVC, Inc.

QVC® is a world leader in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan and Italy. Worldwide, QVC reaches more than 200 million homes via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. To learn more, visit, follow @QVC on Facebook, Instagram, or Twitter, or follow QVC on Pinterest, YouTube, or LinkedIn.

Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune 500 company that includes QVC®, HSN®, Zulily® and the Cornerstone brands (collectively, “Qurate Retail GroupSM”), as well as other minority interests and green energy investments. Qurate Retail Group is dedicated to providing a more human way to shop and is the largest player vCommerce. For more information, visit, follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn. QVC and Q are registered service marks of ER Marks, Inc.

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