QVC Happenings

In Our Element: Using Digital to Power Urban Decay Brand Launch


Before you can get it anywhere else (including Urban Decay’s own website) the new Urban Decay Elements eye shadow palette is launching on QVC on September 8.

To celebrate, we joined Urban Decay in New York City for a launch party dazzled with influencers, makeup artists and industry experts.  Our Social Correspondent Sloane Glass teamed up with beauty influencer Camila Bravo and Urban Decay’s Global Makeup Artist Steve Kassajikian to introduce the palette to customers, answer questions, and (of course) swatch those stunning shadows – all live-streamed via Facebook. Check it out in our video.

QVC introduced a range of Urban Decay products to our website last month, sharing the exciting news through social posts and live streams.


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