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In Our Element: Using Digital to Power Urban Decay Brand Launch

Products

Before you can get it anywhere else (including Urban Decay’s own website) the new Urban Decay Elements eye shadow palette is launching on QVC on September 8.

To celebrate, we joined Urban Decay in New York City for a launch party dazzled with influencers, makeup artists and industry experts.  Our Social Correspondent Sloane Glass teamed up with beauty influencer Camila Bravo and Urban Decay’s Global Makeup Artist Steve Kassajikian to introduce the palette to customers, answer questions, and (of course) swatch those stunning shadows – all live-streamed via Facebook. Check it out in our video.

QVC introduced a range of Urban Decay products to our website last month, sharing the exciting news through social posts and live streams.

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Corporate

QVC DEFINES A NEW AGE OF POSSIBILITY CHAMPIONING WOMEN 50 AND OVER TO LIVE THEIR BEST LIVES

The shopping entertainment destination introduces its first-ever Quintessential 50 (Q50) comprised of 50 authentic and inspiring female celebrities, activists, business leaders and lifestyle experts who exemplify the possibilities of life over 50. Members of the Q50 include Christina Applegate, Patti LaBelle, Rita Wilson, Naomi Watts, Martha Stewart, Queen Latifah and many more; Age of Possibility campaign to kick off April 24 with Summit in Las Vegas.
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